Complete Benefit Alliance

Executive Bios




Steven R. Griffin,
Chief Executive Officer

Serving as Chief Executive officer of Complete Benefit Alliance, Mr. Griffin provides leadership by directing the firm’s culture and vision as well as business development and growth strategies. In 1991, Mr. Griffin began his career in benefits with a leading voluntary benefits provider USABLE Life. During his 7 year tenure, Mr. Griffin was consistently the number one producer and moved into management after 4 years. In his final 3 years at USABLE Life, he realized the national need of providing face-to-face benefit communications to employers in all markets. In January of 1997, Mr. Griffin founded CBA and has grown the business into an industry leader with clients in all 50 states. He is considered an industry expert in this field and is asked to speak on the topics of benefit communications and the importance of employee education at the workplace.Steven graduated from Harding University with a Bachelor of Administration in Management. He is a member of National Association of Life Underwriter (NALU), Top of the Table, the Million Dollar Round Table and Southern 7 Chapter of Young President’s Organization (YPO). He is married and devoted father to his four boys.

Marc Koretzky,
Chief Operating Officer
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As Chief Operating Officer, Marc coordinates the activities of CBA in collaboration with the firm’s management team. He provides strategic support in order to help execute the organization’s strategy, and ensures the achievement of short – and long-range goals for services, resource allocation, financial performance, risk management and effective and efficient operations.

Prior to joining CBA, Marc was Vice President for AirMed International, the premier global air ambulance and medical solutions organization. In this role, he was responsible for managing several corporate divisions and servicing 1.4 million members in the U.S. and Canada. Before joining AirMed International, Marc served as the Chief Operating Officer for INDYCAR where he directed the overall organization, including its Commercial, Operations, and Competitive Divisions. Earlier in his career, Marc was Director of Operations of the Southeast U.S. for Western Union. He also assembled an impressive portfolio of clients and projects as an independent consultant including the National Football League’s (NFL) Super Bowl Host Committees (Detroit, Houston, and Atlanta), Charlotte Motor Speedway, The NCAA Men’s and Women’s Final Four Basketball Championships; and 360 Sports Academy.

Mr. Koretzky received an MBA in Executive Strategic Management from Georgia State University, holds a B.S. in Health Promotion and Education from the University of Georgia and is a graduate of Leadership Birmingham. In his free time, Marc enjoys spending time with family and volunteering in his community.

Gina Gillilan,
Senior Vice President of Enrollment Services

Gina Gillilan entered the worksite marketing arena in 1989 as an enrollment manager and quickly became a forerunner in the implementation of employee benefit communications. She will be there for the client from beginning to end including the initial set-up process, overseeing staffing, training, and the day-to-day management of the enrollment team. Her sensitivity to any special needs of our clients, along with respectful consideration of their work environment, has proven to be a great asset to our firm. Her experience has equipped her well to tailor an enrollment method that best accommodates the needs of each client. Whether managing enrollments for 150 employees or 125,000, Gina always ensures the utmost attention to detail and personalized service.

Prior to her beginning in worksite benefits, Gina was previously in the hospitality industry, serving as General Manager for several highly acclaimed hotel chains. During her tenure in this field, she gained a real appreciation for excellence in customer/client service that helped mold and prepare her to provide the highest level of service to our clients and deliver a successful enrollment from start to finish.

Gina is a native Alabamian and currently resides in North Alabama with her husband. She has one daughter and is very active in the music program at her church.

Sherrie Christian,
Senior Vice President of Finance

For more than a decade, Sherrie has expertly guided all of CBA’s accounting, auditing and finance functions. Before joining our team, Sherrie served in public accounting where she focused on external auditing and consulting for large companies in manufacturing, banking and insurance. She also worked in the finance division of AmSouth Bank for nine years, handling auditing, cost accounting, mergers and acquisitions, financial management and financial support.

Sherrie earned her Certified Public Accounting certification in 1991 and a bachelor’s degree in Accounting from the University of Alabama in 1990. Sherrie and her husband have one son and have called the Birmingham area their home for more than 20 years.

James B. Kirke,
Vice President of Business Development

James B. Kirke has been producing partner with the CBA Family for over 12 years. Jim opened our Phoenix, Arizona office in 2012 to expand CBA’s growing presence nationally and provide valuable expertise to benefit brokers and their clients.

Jim learned hard work, integrity, and commitment from his family heritage who has been serving the Insurance market for almost 100 years. He is an innovative industry leader, with 23 years of experience in employee benefits consulting, benefits administration, and Voluntary Product Sales. He formerly served as National Accounts Director of Sales at Fringe Benefit Group, a leading third party administrator of health and welfare, retirement plans, Limited Medical and Voluntary benefits programs. Jim was also Vice President of Employee Benefits for Willis, a worldwide insurance broker and a part-owner and VP of Sales for Online Benefits, Inc. Jim also served as Vice President of Sales for Kirke- Van Orsdale, Inc., an industry icon from Des Moines, Iowa delivering benefits administration/communication and voluntary benefits.

Jim graduated from Arizona State University in 1990 with a Bachelor of Science Degree. He resides in Scottsdale, Arizona and has been married for 23 years. They have three children.

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